Welcome to 79rosso in Firenze

79rosso is a contemporary art gallery located in the heart of Florence, Italy, in the enchanting region of Tuscany. Established in 2010 by renowned curator Luca Rossi, the gallery has quickly become a focal point for emerging and established artists alike. The name '79rosso' refers to the vibrant red color that symbolizes passion and creativity, essential elements in the artist's journey. The gallery is known for its eclectic mix of contemporary works, emphasizing conceptual art, painting, and installations that encourage viewer engagement. Artists such as Marina Abramović, whose performance art challenges the boundaries of physical and emotional limits, and Gerhard Richter, celebrated for his abstract and photo-based paintings, are prominently featured here. 79rosso is committed to promoting the dialogue between art and the audience, focusing primarily on modern interpretations of classical themes through innovative techniques and multimedia formats. The mission of the gallery is to foster a deeper understanding of contemporary art and to provide a platform for artists to express their visions in a welcoming environment. The gallery regularly hosts exhibitions, workshops, and discussions aimed at both art enthusiasts and the general public. Its target audience spans from seasoned art collectors to curious visitors exploring the rich art scene of Florence. In addition to exhibitions, 79rosso collaborates with local educational institutions to enhance art education and appreciation within the community. With its prime location in a city renowned for its historic art legacy, 79rosso stands as a modern beacon for artistic expression, continually adapting and evolving with the art world while remaining deeply respectful of its historical roots.