In Money We Believe

JOCHEN CERNY, BORN IN DÜSSELDORF, DISCOVERED HIS ARTISTIC ABILITIES AND HIS PASSION FOR PHOTOGRAPHY AT A YOUNG YEAR. HE THANKS BOTH HIS GRANDMOTHER, A PASSIONATE AMATEUR PHOTOGRAPHER WITH AN EXTRAORDINARY SENSE FOR B&W IMAGES, AND TO HIS FATHER, WHO WORKED AS A MARKETING CONSULTANT WITH RENOWNED ADVERTISING PHOTOGRAPHERS. AFTER HIS LAW STUDIES, HE FIRST TRIED OUT AS A PHOTOGRAPHER, BUT DECIDED ON A CAREER AS AN INVESTMENT BANKER IN NEW YORK, LONDON AND FRANKFURT. HE REDISCOVERED HIS PASSION FOR THE ART OF PHOTOGRAPHY, PARTICULARLY INSPIRED BY A REUNION WITH THE WORLD-FRENCH PHOTOGRAPHER ANDREAS GURSKY, A FRIEND FROM HIS YOUTH. MOTIVATED BY THIS RECOGNITION, HE MADE THE DECISION TO PROFESSIONALIZE HIS PASSION AND TO DEFINE HIMSELF THROUGH HIS OWN ART FORM. TO CONTINUE DEVELOPMENT. JOCHEN'S PHOTO ART IS DIFFERENT FROM THE COMMONLY KNOWN CLASSICAL PHOTOGRAPHY IN THAT HE USES HIS SELF-DEVELOPED AND PERFECTED "CMPB TECHNIQUE", WHICH TRANSFORMS VARIOUS, INDIVIDUAL DIGITAL "POST-PRODUCTION PROCESSES" INTO A UNIQUE FORM OF PHOTO ART. THE OBJECT IS CHANGED THROUGH CONSCIOUS COLOR MANIPULATION IN A WAY THAT THE VIEWER IS SUGGESTED TO MOVE PRIMARY IN A COLOR SPACE THAT HAS A DIRECT INFLUENCE ON HIS/HER PERCEPTION. HOWEVER, THE ESSENCE OF THE OBJECT IS NOT ALIENATED; THE VIEWER SHOULD ALWAYS RECOGNIZE THE BASIC FEATURES OF THE PHOTOGRAPHED OBJECT. IN ADDITION, HIS RECENT WORKS ARE BEGINNING TO BE INCREASINGLY SIMILAR TO ABSTRACT PAINTINGS AS EXPOSURE TIME AND CAMERA MOVEMENT CORRESPOND TO EACH OTHER AND CHANGE THE APERTURE. THIS DIGITAL PHOTOPAINTING IS UNIQUE AMONG MODERN PHOTOGRAPHERS AS ABSTRACT SHAPES AND OBJECTS REMAIN IN THE FOREGROUND. EXISTING OBJECTS WITH THEIR OWN ARTISTIC AESTHETICS BECOME THEMSELVES NEW WORKS OF ART. “COLOR CREATES ATMOSPHERE”: HIS PICTURES DELIBERATELY DO NOT TELL A “STORY” IN THE CLASSICAL SENSE BUT PLACE THE VIEWER INTO A COLOR SPECTRUM THAT HAS A POSITIVE EFFECT ON THEM. JOCHEN CERNY'S WORKS VERY QUICKLY FOUND RECOGNITION IN INTERNATIONAL ART CIRCLES. HE RECEIVED SEVERAL INTERNATIONAL AWARDS IN A RECENT TIME (INCLUDING TRIERENBERG SUPER CIRCUIT, MONOCHROME AWARDS, VIEWBUG, FOTO FORUM MAGAZINE) AND HAS ALREADY SHOWN HIS PICTURES IN NUMEROUS EXHIBITIONS IN HONG KONG, LAGUNA BEACH, PARIS, LONDON, ZURICH, TOKYO, NEW. YORK AND NUMEROUS PLACES IN GERMANY.